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Getting Out the Word Small Business Edition by Linda Lullie, Inspired 2 Design, LLCAt this very moment there are AT LEAST 9 other companies competing for YOUR customers.   How will you convince them to buy from you?    Peter Piper picked a peck of pickled peppers – ever wonder what did he do with them once he’d picked them all? Marketing is the process of picking, preparing, and pricing a product (or service) to promote for purchase. Peter may very well have gone into the salsa business, opened a produce stand, or a restaurant. But how did he draw customers in and get them to buy his spicy product?     The success of any business depends upon its ability to attract, and retain, customers. When you started your company you decided many of the marketing strategies needed to bring a product or service to market. These strategies include how your business solves a problem or fills a need, and who your target market is, then you open the store. Now it’s time to drive traffic to your front door.    Promotion is the process and the product of “getting out the word”. Rarely does a product or service arise that does not require some type of promotion to generate sales.    There are three major strategies to connect with customers. Although each method can be effective independently, utilize a combination for a well-rounded marketing plan. A multi-channel approach utilizes Advertising (the production and placement of ads) with the personal interaction of Sales, and the least expensive – yet least controllable channel, Public Relations. Armed with all three, savvy business owners construct an arsenal of promotion tools. Your must determine which form of which method to use when and with whom – then evaluate cost effectiveness by a cost per response ratio.     Advertising is, in its most simple form, the practice of informing the public about your goods or services – and compelling them to make a purchase. You control the message – which should be consistent with your identity, the placement – which should be targeted, and the frequency and timing – which should be often enough to remind your customers of who you are and what you do. Many believe that the average person must be exposed to an ad piece seven times to be motivated by it. The message should produce awareness and effectively maintain a positive image of your company, goods and services – while persuading the public that your goods or services outperform competitors. Getting the 411    When it comes to deciding where to spend advertising dollars, start with the b

Perhaps the most common misconceptions about taxes and your online business is that the two are not related to each other. Most people think that online businesses are not really taxed that’s why more and more people are becoming attracted to start their very own online business.

If you are one of the many people who is interested in starting your own online business or if you already have an online business of your own, then for sure you have heard about the controversies about online businesses and taxes.

Most people who don’t really have a stable background about online businesses and taxes would most probably guess that owners of online businesses are able to be exempted from paying taxes.

However, in reality, online businesses are still covered with tax dues.

“But I Am Working At Home”

And Other Lame Excuses Not To Pay Taxes

The most common excuse of people who have online businesses who wish to ditch paying taxes is that they are “working at home”. What most people don’t realize is that taxes are actually based on the sources and amount of the income as well as the types of services and products sold; not on the location of the business.

So whether you are working at home, in a store or in a warehouse, you are still obliged to pay for whatever tax is due to you.

Internet Tax Is Just Like Any Business Tax Basically, online businesses are taxed just like any other business. The government does not actually collect income taxes based on how a business operates but instead, it focuses on the form of the business.

A business based on the Internet still has to register for GST and PST (if applicable) just like any other business. Whether your online business is a sole proprietorship or incorporated, you will still need to fill up some important forms so that your online business can be deemed as legal and so that you can pay the proper taxes regularly.

Build a profitable online business by applying these basis business principles and online success strategies and you will be giving yourself the best chance of success.

 

It is true that so many online businesses promote the lifestyle benefits. The use of images and the sales pitch make you believe that you can retire in a few months, become a millionaire almost overnight, own the top sports cars and buy a huge mansion.

Do not be fooled by the attractive sales line of starting an online business that is fully automated, which implies that you do not have to do much work in order to earn a huge amount of money. A great deal of work needs to be done if you intend building a profitable online business.

The high rate of online business failure is, unfortunately, due to the above. They have been misled into believing that owning a profitable online business is easy without having to apply any basic business principles or do very little work to earn a huge amount of money.

To treat your online business like a real business, not a hobby, is the most important success strategy that you can adopt. There are basic proven success strategies that the highly successful online business owners put into practice on a daily basis and you can implement them too.

 

You need to apply basic business principles with a full time attitude to everything related to the business i.e. internet marketing, cash flow management, product testing, ad tracking, customer service, email marketing, website updates and maintenance, etc.

Be firm with yourself and make the decision to either get into business or get out. Only once you have decided that you are in business can you move forward to accept the challenge and take on the responsibility of building a profitable online business.

A business is not exempt from these basic business

For a female business owner, the benefits of living as her ideal entrepreneurial type are numerous, including a high level of personal contentment, a satisfactory amount of income, passion for her work, and an acceptable work-life balance. 

At Jane Out of the Box, in-depth professional market research of more than 2,500 female entrepreneurs has revealed five distinct types of women in business. Each type has its own strengths, challenges, and desires.  Jane Out of the Box’s most recent article, “Changing Your Type: How Entrepreneurs Can Become Exactly Who They Want to Be,” provides 5 steps for entrepreneurs to consider when changing their entrepreneurial type. The first step is to Choose a Jane, and this article provides more information about each of the Janes – so that those wishing to change their type have a well-rounded idea of the pros and cons of being a member of each group.

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Accidental Jane is a successful, confident business owner who never actually set out to start a business. Instead, she may have decided to start a business due to frustration with her job or a layoff and then she decided to use her business and personal contacts to strike out on her own. Or, she may have started making something that served her own unmet needs and found other customers with the same need, giving birth to a business. Although Accidental Jane may sometimes struggle with prioritizing what she needs to do next in her business, she enjoys what she does and is making good money. About 18% of all women business owners fit the Accidental Jane profile.

Many Accidental Jane business owners eventually evolve into one of the other entrepreneurial types. However, many run successful businesses as Accidental Jane for years, fulfilled by their work without being overwhelmed by it. Accidental Jane enjoys her freedom, and her biggest challenges include maintaining an even workload and keeping the workload at a manageable level.

How Accidental Jane defines success:

·         Enough income to m

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